Why Boots?

When five Texas women decide they’re going to do something, you can either get on board or get out of the way. After reading Lone Survivor, the national best-seller by Veteran Navy SEAL and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing, in-the-field and traumatic post-service story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we enjoy every day. The result: Boot Campaign.

Since its inception in 2009, the Boot Campaign blazed a trail in the non-profit world, giving more than $2 million annually to help service members, veterans and their families from every generation.

Serving 22.5 Million Veterans


The number of veterans wounded in service since 2001.

US Department of Defense Casualty Status Report


The number of unemployed veterans in the United States.

Bureau of Labor Statistics Employment Status Data. February 2015

1.1 million

The number of disabled American veterans under age 55.

Disabled American Veterans Annual Report

"I wear mine (BC Boots) EVERY DAY; helps to remind me what a great country I live in, with the troops willing to give all to keep it that way."

- Jim Bintliff
Boot Campaign Supporter

More About Us

Lace up America.

When they come back, We give back.