The Team

Behind the success of the Boot Campaign is a talented, dedicated team who, on most days, make this endeavor look easy. Every day, they make it fun with their creative, unique contributions to something they love almost more than sleep and food.

Shelly Kirkland

Chief Executive Officer

Shelly is the daughter of a veteran Air Force physician, granddaughter of an Army veteran and cousin to a Marine Corps veteran, and brings with her a heart for patriotism and passion for showing gratitude and support to our military community to her new role as Boot Campaign CEO.  Like her dad, who played football at Ole Miss, Shelly honed her tenacity instincts and teamwork skills as an athlete, fiercely competing in lacrosse, basketball and cheerleading in high school before moving on to Vanderbilt University. Before her move to Texas, Shelly tracked fugitives across the country and around the world as a producer for America’s Most Wanted. She worked hand in hand with law enforcement to bring justice to families and solve missing kid cases in collaboration with the National Center for Missing and Exploited Children.

Prior to getting her BOOTS ON, Shelly wore many hats at the Center for BrainHealth and Brain Performance Institute in Dallas, Texas, a major partner in Boot Campaign’s flagship veteran treatment program – ReBOOT.  For the past seven years, Shelly has been responsible the Center’s advocacy, strategic alliances and oversight of public awareness campaigns, media relations, marketing and branding as its public relations director. We are beyond honored and blessed to have Shelly at the helm of the Boot Campaign mission!

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Melissa Hopson

Vice President of Finance

Originally from the Houston area with roots now in East Texas, Melissa gets her kicks from crunching numbers and balancing checkbooks! She has vast experience both in the banking industry and in the nonprofit world where she took a break from crunching numbers for a few years and focused on counting volunteers and craft supplies as a Program Director for a preschool program.

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Meg Jones

Programs Director

JMeg, as she’s lovingly called by the Boot Campaign staff, is our multi-talented Programs Director. Well, perhaps, the highest compliment we could pay this brown-eyed girl would be multi-talented, animated Minion. Much like her favorite animated characters, she loves children (with a degree in Early Childhood Education), has a playful side, and is loyal to a fault when she believes in something! She’s not afraid to try new things which is spelled out in her eclectic job history of working in everything from the restaurant business to an attorney’s office, along with experience in the nonprofit world. Her love of people and behind-the-scenes management skills come in handy given Meg ensures all things programs related – from candidates receiving treatment as part of ReBOOT to acting as the ‘Head Elf’ of Santa Boots – stay organized and progressing. Meg is married to USMC (Ret.) SSGT Joey Jones, her high school sweetheart and Veteran Ambassador for Boot Campaign. She’s also proud to get her boots on as the daughter of a Vietnam era Army ‘Huey’ Pilot and granddaughter of WWII Army Veteran.

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Jaime Smith

Program Manager

West Texas-native Jaime Smith has loyalty down to a tee: her husband just so happens to be the same one she called “boyfriend” beginning in third grade, and the self-proclaimed people person has been a licensed practical nurse for more than a decade. As the wife of an active duty Army soldier, Jaime understands the many roles that come with being a military family – she and her husband have two kids – and with more than 15 deployments under their belts, she admits she’s frequently serving as the mom, dad, coach, and friend. After a fortunate meeting with Boot Campaign in spring of 2015, Jaime joined the BC family to coordinate assistance grants for families facing the all-too-familiar challenges that come with living the military life. Jaime signed on as Boot Campaign’s Program Manager in 2016, overseeing the Veteran Ambassador and Patriot League initiatives.

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Kelsey Smith

Special Programs Manager

Sgt (Ret.) Kelsey Smith enlisted in the Marine Corps in June of 2003. Upon completion of training and becoming an 0311 (Infantry Rifleman), he was assigned to 3rd Battalion 7th Marines and deployed in February of 2004 to Al Qaim, Iraq. In September of 2005, he deployed to Ramadi, Iraq, where he received shrapnel wounds and was awarded a Purple Heart. He deployed twice more to Iraq in 2007 and 2008, after which he served as a combat instructor for newly commissioned officers and warrant officers at The Basic School in Quantico, Virginia. Since his retirement in 2013, Kelsey graduated at the University of North Texas with a degree in Human Resources and Organizational Behavior, and he also served as the president of the university’s Student Veterans Association. A dedicated advocate for veterans’ issues, Kelsey is an integral part of the Boot Campaign team. He and his wife Reyka are parents to three young daughters: Annika, Mayzie and Charlee Jo.  Whenever he finds time, Kelsey can be found enjoying any activity outdoors or catching a race at a local track.

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Lydia Matula

Community Relations Manager

Lydia is a tried and true Texas girl, growing up in Mansfield and spending four and a half years in San Marcos to attend Texas State University. In addition to her Lone Star allegiance, Lydia’s patriotism runs deep. Both grandfathers served our country: her paternal grandfather was a pilot in Vietnam and was sadly killed in action, and her maternal grandfather was a soldier in the Korean War. Her giving spirit, admiration for our nation’s heroes, and heritage from a Gold Star family led her to Boot Campaign. She started as a part-time event coordinator but knew the stars had aligned when she was able to join the team full-time as the Event & Volunteer Manager. Lydia lives near the Guadalupe River in New Braunfels and spends her free time hunting, attending four-wheeler rallies, and getting entirely too emotional watching “The Bachelor” and “The Bachelorette,” even though she knows they’re mindless and entirely unrealistic.

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Beth Davis

Admin/Finance Manager

Beth was born and raised in southern Oklahoma, the daughter of a Southern Baptist preacher whose profession allowed her to meet countless brave servicemen and women. While moving to Texas her senior year of high school was at first a major tragedy for young Beth, she did meet her husband in college and all was right with the world. She started out as an orthodontic assistant for Boot Girl Sherri, but joined the Boot Campaign team without hesitation on day one. Beth initially volunteered her time every chance she got, and moved into her role as Administrative Coordinator in 2016. She loves playing a part in changing lives for the better and showing gratitude to those who served. Beth and her husband have two young kids and love traveling, entertaining, and just hanging out together when they can.

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