OUR STORY

When five Texas women decide they’re going to do something, you can either get on board or get out of the way. After reading Lone Survivor, the national best-seller by Veteran Navy SEAL and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing, in-the-field and traumatic post-service story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we enjoy every day.

The result: BOOT CAMPAIGN.

Since its inception in 2011, the BOOT CAMPAIGN blazed a trail in the nonprofit world, raising more than $19 million and giving more than $2 million annually to help service members, veterans and their families from every generation.

VETERAN AMBASSADORS

WHY BOOTS?

So you may be thinking, why boots? Combat boots are standard in the armed forces community; they’re a recognized marker of military service around the world. Pair them with a suit or a skirt or a cocktail dress, and the contrast in fashion is an instant attention-getter.