Our Story

Established in 2009, Boot Campaign began as a photo project and quickly evolved into a more proactive way for Americans to show their patriotism. Charitable donations were gathered and made through a donor advised fund until 2011, when Boot Campaign became a 501(c)(3) charitable organization.

Boot Campaign is dedicated to promoting patriotism for America and our military community; raising awareness of the unique challenges service members face during and post-service; and providing assistance to military personnel, past and present, and their families. Retail sales of combat boots, apparel and mission-focused merchandise, general public donations and corporate sponsorships fund programs that support military families. These efforts extend to all generations of military personnel who endure significant physical, emotional and circumstantial hardships resulting from their service and sacrifice.

Started in 2009 by five women from Texas known as the Original Boot Girls, the Boot Campaign began as a fun photo op and turned into a national movement funding more than $2 million into the military community each year.

Proceeds from retail sales and events, donations and corporate sponsorships allow the Boot Campaign to further our mission. As exceptional stewards of these funds, we’re proud to maintain complete financial transparency.

Behind the success of the Boot Campaign is a talented, dedicated team who, on most days, make this endeavor look easy. Every day, they make it fun with their creative, unique contributions to something they love almost more than sleep and food.

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