When five Texas women decide they’re going to do something, you can either get on board or get out of the way. After reading Lone Survivor, the national best-seller by Veteran Navy SEAL and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing, in-the-field and traumatic post-service story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we enjoy every day.
The result: BOOT CAMPAIGN.
Since its inception in 2011, the BOOT CAMPAIGN blazed a trail in the nonprofit world, raising more than $19 million and giving more than $2 million annually to help service members, veterans and their families from every generation.
So you may be thinking, why boots? Combat boots are standard in the armed forces community; they’re a recognized marker of military service around the world. Pair them with a suit or a skirt or a cocktail dress, and the contrast in fashion is an instant attention-getter.