Beginning January 1, 2017, Lieutenant (Ret.) Morgan Luttrell, U.S. Navy, began his role as Boot Campaign’s Interim CEO. Please join us in welcoming Morgan to this new position as we continue our mission supporting America’s military heroes.


A few words from Morgan:

Boot Campaign friends:

To say this has been a big year for Boot Campaign would be an understatement. The successful launch of ReBoot, the impactful new partnerships formed, and the continuation of the work envisioned by the Boot Girls in 2010 are nothing short of inspiring. There have also been internal changes that, while challenging to maneuver well, have gone smoothly and kept the focus where it should be: promoting patriotism, raising awareness of veterans’ issues, and providing financial assistance for America’s defenders. I’m proud of what Boot Campaign has accomplished and very much looking forward to a more involved role in 2017.

My introduction to Boot Campaign came in 2010, when I was deployed to Iraq and the Boot Girls were just getting started. Since that time, my brother Marcus and I have taken an active role in supporting the Boot Campaign mission, helping as often and in whatever ways we could. After retiring from the U.S. Navy in 2014, I have been pursuing a doctorate in cognitive neuroscience at the University of Texas at Dallas; bringing that expertise to Boot Campaign through the ReBoot program was an ideal pathway to deepening my involvement with the organization, beyond the military experience and expertise I have contributed over the years.

I have no doubt 2017 will be another great year for Boot Campaign, and I’m honored to continue the legacy of the Boot Girls and outgoing CEO Robyn Payne. I hope you’ll join me and the entire BC team as we support veterans and military families of all generations, and spread our love of country across America.

Boots on,

Morgan Luttrell
Interim CEO, Boot Campaign